The Copy Quotient
Here’s how you know whether or not to fire your copywriter, in five simple steps:
- Use rank checker to find out where you rank for a particular keyword on Google (for best results, you should be in the top ten.
- Find out how much monthly traffic that keyword gets, using Google’s keyword tool.
- Multiply that by the percentage of users who click on a search result of that ranking.
- Find out how many visitors you get from that keyword (if you’re not using Google Analytics for this, you’re probably doing it wrong).
- Now, divide #4 by #3. If the result is less than one, your headlines aren’t doing their job. Consider drastic action.
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