Whose physical storefront uses the same ugly typography as their website?
Which fashion retailer splits their audience, giving a great deal to Internet shoppers and a brutal one to people who buy in-person?
And whose website is “like stumbling onto a can of Yoohoo after walking through a chocolate desert?”
You’ve probably never wondered, but you might be curious about which of your favorite stores have killer websites and hideous storefronts, or great-looking retail outlets paired with an unusable online presence.
A few of my coworkers have put together an amazing collection of side-by-side images of sites and stores—from companies like J. Crew, Dolce & Gabbana, Apple, and more—to show off who gets it and who just doesn’t. Check out 53 New York City Storefronts VS. Their Websites for many more.