It’s hard to say when the “blogger” phenomenon peaked. In the runup to the 2004 election, the media meta-narrative centered around “the blogger”—a possibly psuedonymous individual whose commentary was upending the traditional news cycle.
In the next few years, something strange happened: blogs became ubiquitous. But “the blogger” lost influence; the personalities that originally defined blogging never became as influential as most people expected.
I suspect that three forces sapped the blogging trend of most of its strength:
•Social media sites replaced low-traffic blogs.
•The right economic unit for high-traffic blogs is the blog network or the content farm, not the blogger.
•The only use for a blog qua blog is as an extended résumé or biz-dev pitch. Read the rest of this entry »