September 22, 2009

Paul Arden’s Surprisingly Thoughtful Motivational Tract

It’s Not How Good You Are, Its How Good You Want to Be is another title that most people would naturally tune out (especially if they’d actually enjoy the book).

Arden’s book is short and tightly edited. The features big text, lots of whitespace, sudden pictures, emphatic headlines—it’s like a really, really good Tumblr.

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