September 10, 2009

How to Write a Top-N List (If You Must)

Paul Graham has some not-especially-kind things to say about the list of n things. Read his essay, and the next time you encounter a top-n list, you’ll have a bad taste in your mouth.

But it’s been a few days since that article came out, and if you read it then, you’ve noticed by now—for a “degenerate case of essay,” they’re pretty popular among readers and writers.

They’re popular because they work. And here’s how to make them work best. Read the rest of this entry »

September 4, 2009

In Defense of the WWF 9/11 Ads: Good Ad, Wrong Client

This is terribly offensive, unless you happen to think it’s true. If it is true, the only offensive bit is that anyone would think that Tsunami deaths are okay. The problem isn’t the content of the ad: the problem is who paid for it. Read the rest of this entry »