September 28, 2009

Hiring a Blogger for a Writing Job: Five Mistakes to Avoid

Four years ago—four years ago?—I got an email from a total stranger. He’d read my blog, and wanted to know if I was interested in an internship at a hedge fund company in New York. I didn’t get the internship, but I did decide to move to New York.

I got my first serious job from someone who liked my blog. And the internship that turned into my current position also got started when I submitted a writing sample, which I took straight from the blog.

So I know a thing or two about getting hired based on having a blog. I also know why writing a blog made me waste time, alienate customers, and feel the whole time like I was accomplishing something.

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September 1, 2009

The Copy Quotient

Here’s how you know whether or not to fire your copywriter, in five simple steps:

  1. Use rank checker to find out where you rank for a particular keyword on Google (for best results, you should be in the top ten.
  2. Find out how much monthly traffic that keyword gets, using Google’s keyword tool.
  3. Multiply that by the percentage of users who click on a search result of that ranking.
  4. Find out how many visitors you get from that keyword (if you’re not using Google Analytics for this, you’re probably doing it wrong).
  5. Now, divide #4 by #3. If the result is less than one, your headlines aren’t doing their job. Consider drastic action.

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