Demand Media is the biggest pure-play SEO company in existence. And SEO is one of the fastest-growing marketing channels. So if you want to know what the marketing industry as a whole will look like, the best way to do it would be to take a look at Demand Media’s financial data. That information was available to investors and executives at the firm, but not to everyone else—until now.
Every career has an “efficient frontier” of compensation. On one end, there’s a job that pays you what you’re worth; on the other end, there’s a job that you know will pay for next month’s rent. In some sectors, you can switch from one to the other at the same company (being a full-commission salesperson instead of a salaried “account manager”). In the technology industry, there’s not a strong tradition of pure incentive-based compensation; I don’t know any designers who will get 10% of the extra revenue from a successful A/B test.
Online businesses compete by being the default. You want to connect with friends, so you default to Facebook; you want to waste five minutes, you default to Zynga; you want to talk about stocks, you default to Stocktwits.
Google is the Big Default. If you want to find something, but you’re not precisely sure what, Google is where you start. For about eight years, that’s where I’ve started, too. But recently, two sites have started to replace Google. And what’s especially dangerous about them is that they’re both encroaching on Google, starting at opposite ends of the spectrum of services that Google Search provides.
The first few times I tried to use Twitter, it was enormously frustrating: here’s a fairly cool tool that lets me instantly communicate—with nobody.
Using bit.ly means a different kind of frustration: if you’ve ever posted a link to Facebook and Twitter, and watched in real time while the clicks add up, it can get annoying to post a link without using bit.ly. Which is why I think I can guess bit.ly’s next feature. The feature that, in a few months, will make people forget that it was ever a URL shortener.
Because I’m probably not a genius, and I’m definitely not a moron.
Bing’s visual search is doesn’t do anything useful. It doesn’t make your searches any easier, and it certainly doesn’t make it faster. It adds a layer of visual appeal, but even that appeal isn’t so appealing. For example, try searching for Obama in the list of US politicians, which they suggest as a good search. Here’s what I see:
(Click for a larger image)
Compare that to the normal Bing search results: