November 10, 2010

Will Disaggregation and Outsourcing Destroy the “Apprenticeship” Model?

Lawyers, consultants, and investment bankers follow a fairly similar career path: excessive hours and tedious work at the start of their careers, followed by vastly better compensation and marginally better hours later on.

This makes a certain amount of sense: the fastest way to get a decade of experience is do work double-time for five years.

The system works for people who are already in the industry: they get their grunt-work done. It works for people who are joining the industry: they learn everything they need to know, and the difficulty of the work allows the industry to keep an “up or out” structure along with a steady path for advancement.
Read the rest of this entry »

August 12, 2010

Demand Media’s IPO: Everything You Need to Know

Demand Media is the biggest pure-play SEO company in existence. And SEO is one of the fastest-growing marketing channels. So if you want to know what the marketing industry as a whole will look like, the best way to do it would be to take a look at Demand Media’s financial data. That information was available to investors and executives at the firm, but not to everyone else—until now.

Read the rest of this entry »

February 8, 2010

What Happens When All Our Content Comes from Content Factories?

“Content factories” like Demand Media and Mahalo are turning the SEO industry inside-out. In the next few years, they will cut off the main source for entry-level SEO professionals, eliminate small web design agencies from the SEO business, and scoop up a bunch of ad dollars they absolutely don’t deserve.

Read the rest of this entry »