Why Not SEO And…
I advocate SEO for the generally sensible reason that I do a lot of it. And the reason I end up doing a lot of it is that it works. But search engine optimization works best when it’s combined with other kinds of marketing. Not to reprise yesterday’s post too slavishly, but: why not try SEO and…
- Pay per click advertising.
- Banner ads.
- Social media marketing.
- Traditional Media
- PR
- No new marketing spending
- Nothing else
Why SEO and Not…
Advertising is a competitive business. Budgets are tight, and still tightening. When I persuade someone to use search engine optimization as a strategy, I have to persuade them to use SEO instead of:
- Pay per click advertising.
- Banner ads.
- Social media marketing.
- Traditional Media
- PR
- Cash under a mattress
- Shotguns next to the canned goods under a mattress that doubles as an all-weather escape raft / emergency shelter.
After Anonymity
Most online annoyances are anonymous. Email spammers, twitter spammers, trolls, splogs, script kiddies, scammers—they’re all anonymous. And most good writers (of text and of software) operate under their own names, if only so they can easily get paid. But anonymous and psuedonymous people are being squeezed out of the online ecosystem. Is that going to change the world? Read the rest of this entry »
| Posted in internet culture | No Comments »
| Posted in SEO | 1 Comment »