September 11, 2009

The Typo Test: Do Typos Ruin Online Copy? I’m Going to Find Out

There are two Typo Instincts.

On the one hand: Who cares about a single typo? If someone can’t spell (or run spellcheck), does that really mean they can’t do their job?

On the other hand: Who wants to work with someone who can’t even bother double-checking their first impressions?

I don’t know for sure if typos ruin online sales pitches, but I have a theory, and I’m going to test it.

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August 26, 2009

Why Not SEO And…

I advocate SEO for the generally sensible reason that I do a lot of it. And the reason I end up doing a lot of it is that it works. But search engine optimization works best when it’s combined with other kinds of marketing. Not to reprise yesterday’s post too slavishly, but: why not try SEO and…

  • Pay per click advertising.
  • Banner ads.
  • Social media marketing.
  • Traditional Media
  • PR
  • No new marketing spending
  • Nothing else

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August 25, 2009

Why SEO and Not…

Advertising is a competitive business. Budgets are tight, and still tightening. When I persuade someone to use search engine optimization as a strategy, I have to persuade them to use SEO instead of:

  • Pay per click advertising.
  • Banner ads.
  • Social media marketing.
  • Traditional Media
  • PR
  • Cash under a mattress
  • Shotguns next to the canned goods under a mattress that doubles as an all-weather escape raft / emergency shelter.

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