09.7.09

How to Use Ezinearticles.com For SEO

(Edited as of February 26th, 2011: this strategy is now obsolete. Ezinearticles was hit hard by Google’s algorithm update. They’ve responded by nofollowing many links. The content below should thus be considered interesting only from a historical perspective. It was a fun way to arbitrage Google’s algorithm, but that’s over.)

Ezinearticles.com is a mystery. The site isn’t pretty. I don’t know anybody who goes there to get good information. I don’t know anyone who writes there because they have a burning desire to share information. There are only two things that matter about ezinearticles.com:

  1. They let you post articles on basically any topic you want, with exactly one non-nofollowed link.
  2. Google loves them.

And here’s why you should love them, too. Read the rest of this entry »

08.25.09

Why SEO and Not…

Advertising is a competitive business. Budgets are tight, and still tightening. When I persuade someone to use search engine optimization as a strategy, I have to persuade them to use SEO instead of:

  • Pay per click advertising.
  • Banner ads.
  • Social media marketing.
  • Traditional Media
  • PR
  • Cash under a mattress
  • Shotguns next to the canned goods under a mattress that doubles as an all-weather escape raft / emergency shelter.

Read the rest of this entry »