Why SEO and Not…
Advertising is a competitive business. Budgets are tight, and still tightening. When I persuade someone to use search engine optimization as a strategy, I have to persuade them to use SEO instead of:
- Pay per click advertising.
- Banner ads.
- Social media marketing.
- Traditional Media
- PR
- Cash under a mattress
- Shotguns next to the canned goods under a mattress that doubles as an all-weather escape raft / emergency shelter.
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