A Better Stimulus Plan: Drug Dollar Amnesty
Now that Fortune, Time, NPR, and New York Magazine are all talking up marijuana, it’s time to answer the eternal question: why are illegal drugs recession-proof? The answer isn’t just physiology (since marijuana is not physically addictive, any argument about inelastic demand is going to have to hold true for, say, Starbucks or Hagen-Dasz).
08.25.09Why SEO and Not…
Advertising is a competitive business. Budgets are tight, and still tightening. When I persuade someone to use search engine optimization as a strategy, I have to persuade them to use SEO instead of:
- Pay per click advertising.
- Banner ads.
- Social media marketing.
- Traditional Media
- PR
- Cash under a mattress
- Shotguns next to the canned goods under a mattress that doubles as an all-weather escape raft / emergency shelter.
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