I’ve already mentioned how Amazon and Wikipedia own most proper nouns, but there’s one category I ignored: full names. That’s currently a fight between LinkedIn and Facebook. Facebook has more links and more profiles, but LinkedIn has more tricks up their sleeve.
But first, an experiment: Google the full names of half a dozen of your coworkers. You may find personal sites. You may discover that some of them have the same names as famous foreign athletes. But you’ll mostly see their LinkedIn and Facebook accounts. How can it be that Facebook’s 464 million links can’t consistently beat LinkedIn’s 30 million links?
