September 2, 2009

Randall Rothenberg’s Where the Suckers Moon: A Story About Falling for Stories

Where the Suckers Moon is a story about trying to sell a decent product by turning it into a political movement. Or a hip trend. Or a trend-free anti-trend. Or beautifully-produced anti-art. It’s a story about finding roundabout ways not to get to the point.

In short, it’s a story about an award-winning ad agency that burned through millions of dollars trying to sell an attractively-priced, middle-of-the-road product as anything but that. If you’ve ever wanted to waste millions of dollars on someone’s flash of creative insight (or wished someone would waste millions on yours), you should read it. Read the rest of this entry »