Why do car company accounts make people so stupid? Where the Suckers Moon made me wonder. Everyone invoked knew how to make ads, sell cars, or both. And yet Wieden Kennedy made ads that sold no cars, and Subaru paid them well to do it.
Where the Suckers Moon is a story about trying to sell a decent product by turning it into a political movement. Or a hip trend. Or a trend-free anti-trend. Or beautifully-produced anti-art. It’s a story about finding roundabout ways not to get to the point.
In short, it’s a story about an award-winning ad agency that burned through millions of dollars trying to sell an attractively-priced, middle-of-the-road product as anything but that. If you’ve ever wanted to waste millions of dollars on someone’s flash of creative insight (or wished someone would waste millions on yours), you should read it. Read the rest of this entry »