Hugh MacLeod’s “Ignore Everybody”: How to Be More Creative Than Necessary

Ignore Everybody is Hugh MacLeod’s manual about staying sane while you do stuff you don’t really love, and trying to figure out what it is that you do love. MacLeod wrote the book in New York (of course) where he worked in advertising (of course!) until he was successful enough to stop. He also made comics.

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Swagapalooza is the Next Big Thing in PR: An Audience of Dozens With an Audience of Millions

I just got back from Alex Krupp’s inaugural Swagapalooza. Swagapalooza is a little like the movie theater, or the compact car: it’s what you get when a recession forces people to be creative about what they don’t do.

Here’s what Swagapalooza didn’t do:

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