Swagapalooza is the Next Big Thing in PR: An Audience of Dozens With an Audience of Millions

I just got back from Alex Krupp’s inaugural Swagapalooza. Swagapalooza is a little like the movie theater, or the compact car: it’s what you get when a recession forces people to be creative about what they don’t do.

Here’s what Swagapalooza didn’t do:

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