Amazon and Wikipedia own most of the world’s most valuable proper nouns. Try Googling any famous person, and you’ll get Wikipedia. Google any beloved book, and you’ll find Amazon—unless the book has been made into a movie, in which case you’ll end up with Amazon subsidiary IMDB. Read the rest of this entry »
September 9, 2009
September 7, 2009
How to Use Ezinearticles.com For SEO
(Edited as of February 26th, 2011: this strategy is now obsolete. Ezinearticles was hit hard by Google’s algorithm update. They’ve responded by nofollowing many links. The content below should thus be considered interesting only from a historical perspective. It was a fun way to arbitrage Google’s algorithm, but that’s over.)
Ezinearticles.com is a mystery. The site isn’t pretty. I don’t know anybody who goes there to get good information. I don’t know anyone who writes there because they have a burning desire to share information. There are only two things that matter about ezinearticles.com:
- They let you post articles on basically any topic you want, with exactly one non-nofollowed link.
- Google loves them.
And here’s why you should love them, too. Read the rest of this entry »
September 1, 2009
The Copy Quotient
Here’s how you know whether or not to fire your copywriter, in five simple steps:
- Use rank checker to find out where you rank for a particular keyword on Google (for best results, you should be in the top ten.
- Find out how much monthly traffic that keyword gets, using Google’s keyword tool.
- Multiply that by the percentage of users who click on a search result of that ranking.
- Find out how many visitors you get from that keyword (if you’re not using Google Analytics for this, you’re probably doing it wrong).
- Now, divide #4 by #3. If the result is less than one, your headlines aren’t doing their job. Consider drastic action.
August 27, 2009
Pity the Bookmarkleteers: Bookmarklets and SEO
If you love to get links, you’ll love this: imagine having an online app users flock to, evangelize, and use on a daily—or even hourly—basis. Imagine that it solves a serious, growing problem, in a pleasant and unobtrusive way.
Now imagine getting a smidgen of a fraction of the attention (and link-love!) you’re due, and you’ll you what it’s like to be Arc90. Read the rest of this entry »
