The Copy Quotient
Here’s how you know whether or not to fire your copywriter, in five simple steps:
- Use rank checker to find out where you rank for a particular keyword on Google (for best results, you should be in the top ten.
- Find out how much monthly traffic that keyword gets, using Google’s keyword tool.
- Multiply that by the percentage of users who click on a search result of that ranking.
- Find out how many visitors you get from that keyword (if you’re not using Google Analytics for this, you’re probably doing it wrong).
- Now, divide #4 by #3. If the result is less than one, your headlines aren’t doing their job. Consider drastic action.
Pity the Bookmarkleteers: Bookmarklets and SEO
If you love to get links, you’ll love this: imagine having an online app users flock to, evangelize, and use on a daily—or even hourly—basis. Imagine that it solves a serious, growing problem, in a pleasant and unobtrusive way.
Now imagine getting a smidgen of a fraction of the attention (and link-love!) you’re due, and you’ll you what it’s like to be Arc90. Read the rest of this entry »
08.26.09Why Not SEO And…
I advocate SEO for the generally sensible reason that I do a lot of it. And the reason I end up doing a lot of it is that it works. But search engine optimization works best when it’s combined with other kinds of marketing. Not to reprise yesterday’s post too slavishly, but: why not try SEO and…
- Pay per click advertising.
- Banner ads.
- Social media marketing.
- Traditional Media
- PR
- No new marketing spending
- Nothing else
Why SEO and Not…
Advertising is a competitive business. Budgets are tight, and still tightening. When I persuade someone to use search engine optimization as a strategy, I have to persuade them to use SEO instead of:
- Pay per click advertising.
- Banner ads.
- Social media marketing.
- Traditional Media
- PR
- Cash under a mattress
- Shotguns next to the canned goods under a mattress that doubles as an all-weather escape raft / emergency shelter.
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