It’s Not How Good You Are, Its How Good You Want to Be
Arden’s book is short and tightly edited. The features big text, lots of whitespace, sudden pictures, emphatic headlines—it’s like a really, really good Tumblr.
September 22, 2009
Paul Arden’s Surprisingly Thoughtful Motivational Tract
September 21, 2009
Hugh MacLeod’s “Ignore Everybody”: How to Be More Creative Than Necessary
Ignore Everybody is Hugh MacLeod’s manual about staying sane while you do stuff you don’t really love, and trying to figure out what it is that you do love. MacLeod wrote the book in New York (of course) where he worked in advertising (of course!) until he was successful enough to stop. He also made comics.
September 18, 2009
Swagapalooza is the Next Big Thing in PR: An Audience of Dozens With an Audience of Millions
I just got back from Alex Krupp’s inaugural Swagapalooza. Swagapalooza is a little like the movie theater, or the compact car: it’s what you get when a recession forces people to be creative about what they don’t do.
Here’s what Swagapalooza didn’t do:
September 17, 2009
Reddit.com is the Future of News (And Not for the Reasons You’d Think!)
A week ago, I wrote an article about a fairly low-level SEO technique. As an experiment, I posted it to the SEO section of reddit.com. I was startled by what I learned. Even though I’ve been using reddit since a few months after it started, I didn’t realize until now why the site is like no other—how it encourages the best behavior from people who do their marketing through the site, and how it represents the real future of news.
September 16, 2009
Facebook is Profitable. Again.
Facebook just announced that they are, more or less, profitable. Money coming in exceeds money going out. This is not the first time: in a 2005 interview, Mark Zuckerberg discusses how the company made a profit before they decided to focus on growth.
September 15, 2009
Bing Visual Search is not a Revolution—It’s a Coup
“Why type when you can see it?”
Because I’m probably not a genius, and I’m definitely not a moron.
Bing’s visual search is doesn’t do anything useful. It doesn’t make your searches any easier, and it certainly doesn’t make it faster. It adds a layer of visual appeal, but even that appeal isn’t so appealing. For example, try searching for Obama in the list of US politicians, which they suggest as a good search. Here’s what I see:
(Click for a larger image)
Compare that to the normal Bing search results:
September 14, 2009
Direct Marketing Gave Myspace Something No Other Social Network Had
You’ve probably passed Stealing MySpace
Which is too bad; it’s a terrible title for a terribly interesting book. Essentially, Tom Anderson and his merry band of spyware masters were able to build a site that, until quite recently, was the largest and most successful social network. They didn’t have a vision, they didn’t have any expertise, and one of their most compelling features started out as an unexpected accident.
Myspace had one huge advantage, though: while it’s founders weren’t spammers, they were about as close as you can get. Before Myspace, they pushed hidden cameras, ebooks on dating, and lots and lots of spyware. Myspace itself might have been an attempt to go legit, but it might well have been a campaign to harvest new emAil addresses that somehow got out of hand. Whatever the reason, Myspace’s direct marketing heritage made it a social site like no other.
September 11, 2009
The Typo Test: Do Typos Ruin Online Copy? I’m Going to Find Out
There are two Typo Instincts.
On the one hand: Who cares about a single typo? If someone can’t spell (or run spellcheck), does that really mean they can’t do their job?
On the other hand: Who wants to work with someone who can’t even bother double-checking their first impressions?
I don’t know for sure if typos ruin online sales pitches, but I have a theory, and I’m going to test it.
September 10, 2009
How to Write a Top-N List (If You Must)
Paul Graham has some not-especially-kind things to say about the list of n things. Read his essay, and the next time you encounter a top-n list, you’ll have a bad taste in your mouth.
But it’s been a few days since that article came out, and if you read it then, you’ve noticed by now—for a “degenerate case of essay,” they’re pretty popular among readers and writers.
They’re popular because they work. And here’s how to make them work best. Read the rest of this entry »
September 9, 2009
Wikipedia and Amazon Own (Most) Proper Nouns
Amazon and Wikipedia own most of the world’s most valuable proper nouns. Try Googling any famous person, and you’ll get Wikipedia. Google any beloved book, and you’ll find Amazon—unless the book has been made into a movie, in which case you’ll end up with Amazon subsidiary IMDB. Read the rest of this entry »
